Karnard Kreations has developed what we feel to be the best approach to web design. Obviously, this approach is continuously evolving, but there are 5 basic facts that we consider CRUCIAL to the success of your website..

• Your intended audience
• Your intended results
• Your appearance preferences
• Your competitors' sites and schemes
• Our complete and uncompromised delivery of the solution

In order to learn the correct answers to these questions, we have developed a standardized questionaire. These questions are typically multiple choice or yes/no questions.

1. Who do you want to visit your website? Potential customers, current customers, or absolute strangers?
2. What is your preferred domain name for your site?
3. Do you want site visitors to be able to purchase your products or services from your site?
4. If you only want to appeal to current customers, do you want to provide only information and photos, or do you want to allow them to purchase products as well?
5. Do you prefer that visitors think of your site itself as a store, or do you simply want to tantalize them into visiting your physical location?
6. Would you like to "introduce" your staff to your visitors, or would you rather concentrate on your products or services?
7. Do you have a preconceived idea as to the appearance of your site, or do you know of a site that has a similar appearance to what you would like?
8. What are the colors used in your business logo?
9. Pick a color that you feel best suits your business - blue, brown, grey, green, or red.
10. Pick a color that you feel is most unsuitable for your business - blue, brown, grey, green, or red.
11. Do you feel that your product is best represented by square, blocky shapes or curvy, round shapes?
12. Does your product emphasize creativity or fact?
13. Which is more important to your sales pitch - telling the customer about the product or showing the product to the customer?
14. How many of your local competitors do you know currently have websites?
15. Are you competitors currently offering services similar to those you are interested in?
16. What ONE thing would you like to do on YOUR website that none of your competitors are doing?
17. Do you think your competitors are pleased with their sites?
18. Would you be pleased if your site was comparable to your competitors'?
19. Name one thing that Karnard Kreations could do to guarantee your satisfaction with our work.

Any time Karnard Kreations Web Design bids on a project or actually begins a project that was purchased based on a package price, these questions will be asked. These things are crucial to our process.

Your domain name and hosting will be secured from Christian-Web-Services immediately upon receipt of your written order and down payment.

Once we have these answers, KKWD will create sketches of basic layout possibilities for your site. These will include suggestions as to content and colors. These will also include suggestions as to any necessary photographs, graphics, and highly formatted text. These sketches will be submitted for your review.

After you have chosen your basic layout, we will construct the layout with a graphics manipulation program or a website editor. A single page will be drawn and submitted for your review. This page will become a template for all the pages on the site. It is very undesirable to have differently themed pages in the site. Our purpose in developing this single page is that all the remaining pages will be based on the "look" of this page.

After your approval of the template page, the remaining pages will be constructed. These will then be posted on the World Wide Web in a preview location for customer viewing only.

Only after your full approval of the preview pages will the site be loaded to the actual domain name.

We find this entire process typically takes three to four weeks unless we are delayed by redesign requirements. Extensive PHP or Perl programming requirements can also extend the completion time.

Your Overall Satisfaction is Important!

We find that small business owners are often intimidated by "the Web", and we find that many attempts at implementing a "web site" end in disappointment. We find that there are three primary points of dissatisfaction:

• Unprofessional Appearance
• Low Return on Investment
• Low Search Engine Rankings
  

A primary concern at Karnard Kreations Web Design is to guarantee a professional result at reasonable pricing. We understand small business - we ARE a small business. We fully understand that the design process has to be a little different for a small business than for a multimillion dollar corporate web site. Karnard Kreations Web Design is ready to provide you with a low end site strictly for advertising purposes, and we also have the capability to design, program, and implement high end, database driven e-commerce sites for those who want to establish an online store.

Return on investment is of huge concern for a small business owner. In Western North Carolina, many small businesses are springing up due to loss of employment. This means that many small business owners do not have extensive free capital to invest in web site design and implementation. By offering several different approaches to the problem, Karnard Kreations Web Design puts the small business owner in a position to minimize advertising expenses while maximizing exposure. To the typical small business owner, a website has two primary purposes - presentation of the small business to clients who otherwise would not find the business, and clarification of the small business to clients who are interested but do not have sufficient information. Karnard Kreations Web Design works closely with the small business to insure maximum exposure for minimum expense.

Search engine rankings are the source of great frustration for many small business owners. After sinking hard earned dollars into the setup and startup of a new site, they visit www.google.com, type in their location and business nature, and then spend twenty minutes and many mouse clicks trying to find THEIR business name. This often leaves the owner confused and disappointed. Karnard Kreations Web Design designs web pages in a "search engine friendly" format. We continually study the top search engines (www.yahoo.com, www.google.com, www.teoma.com, www.alltheweb.com, www.dmoz.org) and update our methods of design and presentation to increase the site visibility. A well designed site typically does not need resubmission on a regular basis. Karnard Kreations Web Design is NOT a "search engine optimization" service. We do not promise or guarantee specific positions or placements; rather we continually work with the small business to determine what "keywords" are most effective, what pages are most effective, and what improvements can be made. After site setup, we submit your site to www.dmoz.org, www.google.com, and www.alltheweb.com. This initiates the listing of your site on most major search engines. If you choose to pay for additional submissions (this typically speeds the listing of your site on an engine) we will make those submissons. Our belief is that this is the most effective and practical method of "getting listed." Often, free listings can take as long as 3 months to show up, due to the way search engines typically work. This is why we do not guarantee placement or positioning, and this is why those who do make promises are sometimes unable to deliver on those promises.

If you own or represent a small to medium business in the Western North Carolina area, Karnard Kreations Web Design is the answer to your web site design and implementation needs. We recommend and set up your site hosting if necessary, we sketch designs and layouts for your approval and contribution, we create the necessary graphics, we shoot any necessary digital photos, we code the site, we upload and "start up" the site, and we offer training to your personnel if necessary. We also offer site maintenance and update services.