Depending on the type of business you have, building your website can take weeks or months of hard work. Attorneys and especially one DUI Attorney Charleston SC, we recently worked with have a huge investment of time and money is all in the hopes that organic traffic will eventually find your website and purchase your products or services. The issue that works against many of these websites is that people today have become extremely impatient when it comes to getting their information. Everything today is available in seconds, and if people have to wait for any period of time they simply move on. An Attorney or legal website specifically must compete against a lot of competition with the 100’s of attorneys vying for the online clients. If your website is running slow, you are most likely losing out a ton of business to your competitors who have much faster running websites and work tirelessly to keep it that way.
Speeding up your website is actually a simple process if you know what to look for. The one thing that you have to have in the back of your mind is that when a visitor comes to your website today, they will make a decision in 5 seconds or less to stay and shop or hit the back button and go elsewhere. If your site is slow on the homepage, they are long gone before they ever see the rest of your website. The name of the game here is engagement, and to get visitors to turn to clients, you have to keep them around for as long as possible. The first thing to do on the home page is to remove all that clutter. Put pictures and videos on their own pages so that they will down drag down the download time of the home page.
Be sure to place key categories to all your products above the fold where they can be seen the instant a visitor arrives on your pages. By increasing the links and the information on specific pages, you significantly speed up the way the home page opens and give these visitors the chance to find what they need much faster. Remove any animated banners or advertisements from the main page too as they are distracting and they tend to slow down the page tremendously. Install a cache plugin on your website, this will speed up open times for future visitors. If you have inactive plugins, delete them to increase speed. One final thing is to use a program that compresses images. This is especially helpful if your website has several images that need to tell unique stories. When you have a chance check out this website for a great example: http://charlestonattorneygroup.com
Real estate agents have one of the most challenging jobs because of the volume of agents and the limited properties available. Marketing for houses for sale Charleston SC is no different and being able to stay competitive in this industry means you have to be willing to be creative and diligent at the same time. In order to attract more potential clients to your website and turn them into loyal customers, your real estate website must employ a few unique features to separate you from the crowd. This list of real estate marketing tips can put you in the right place at the right time to land more customers. Visit http://gopremierone.com for more examples.
Connecting to the Social World
Regardless how appealing the real estate website may be, you need to make efforts to connect your social presence to the website to encourage more visitors to follow you. Buyers today are especially savvy, and they can tell if an agent is a serious go-getter or just sitting back waiting for the referrals to roll in. To show new visitors that you are on top of everything related to the region, connecting a social platform like Twitter or Facebook to your website will put a face to your name and allow people to see what you are doing every second of the day. Busy agents are busy for a reason, they are willing to work harder than other agents.
Time to Go Mobile
Each time that you list a new property, it can be a challenge to get the word out to your customers. This takes time and effort, and keeps you from growing your audience each day. Automate the process and get back to doing what you do best by installing an app on your website that will push new listings directly to customers mobile devices. This way, you simply list the property on your website, and within minutes it is blasted to all subscribers of your site. They simply need to download an app from your website and they are notified each time a new property becomes available. This is especially important when the market is hot and houses sell in days.
Frequently Asked Questions
It can be time consuming to respond to potential customers questions all day, especially if those questions are the same ones that every new client asks of you. Take the time to create a FAQ page on your website that addresses all the most popular questions that you get on a daily basis. As new questions come in, simply update the page and new customers will have those answers at their fingertips.
With only five seconds before a website visitor makes the determination to stay of leave your website, stated this lawyer in Columbia SC, it is very important that you think of creative ways to engage them as quickly as possible. One very popular tool to achieve better engagement and success is implementing a live chat button on your website to assist buyers in their purchase or as the case may be with an attorney’s website, to get the client to engage your services as a law firm. In addition to helping buyers find particular items, there are several more benefits that could completely turn around your visitor interaction and your ultimately gain you more new clients or sales.
Helping Indecisive Clients Use Our Law Firm
Many buyers who wander to your website might just be window shopping or perhaps looking for the best possible deals. Without the chat feature, they are left to look for the best possible deal without any prompting, and more often than not will leave the sight as they continue looking for a bargain. With the live chat feature, you can instantly interact with the buyer and see exactly what it is they are looking for. If price is an issue, you have the option to offer them discount and promotional codes to help give them a deal that they feel is tailored right for them. For law sites the advantages are very immediate and some of the major national law website like http://www.lawhelp.org/ were the first to use online chat to help answer questions in real time for their site visitors.
Building Buyer Confidence In Our Legal Services
If a visitor is on your website for the first time, all they have to go by is either reviews made about your website or recommendations made in forums or blogs. When the buyer sees that a representative is live on chat ready to assist, it instantly gives the buyer confidence that this website is serious about their customer service. That small button can have such a positive impact on how the visitor interacts, even if price is not the lowest. The visitor will think that long after the sale they have a direct contact to the representative of the company to help ensure everything is perfect from shipping to delivery.
Handling Challenging Questions
When a visitor arrives on a new website, they have a tremendous amount of questions that might night be easily found on a FAQ page buried in the website. These questions can often make or break a buying decision, from shipping times, returns, and questions about custom products. Speaking with a live operator gives answers to those questions before the visitor goes to the competition and finds the answers there instead. The cost to maintain this live chat button is minimal compared to the huge and consistent new business that it could bring in year after year, especially for a law firm. For an example of Chat in use visit them at: http://columbiaattorneygroup.com
Karnard Kreations is about high performance in your business and in website design, marketing and conversion. The main focus of our firm is to use our years of experience to transform your current marketing and especially your website design in to a machine that can generate new business for you and your firm. Check back soon as we are revamping our website with new and exciting information.